The big corporation Nike didn't start as Nike. Every brand often has a story behind its creation and Nike is not any different. The birth of Nike began back in 1964.
In the year 2020, "Yeezy" have become such a household name around the world. Parents with no knowledge of sneakers may know the name as a result of hearing it from teenagers (sometimes children). The man behind the name, Kanye West took his influence from the hip-hop scene to the fashion & streetwear world.